ToughStuff was a pioneer social enterprise that sold very affordable solar-powered products to low income people, replacing expensive and environmentally damaging alternatives (kerosene lamps and batteries).
The company was founded in 2008 in Madagascar before expanding to East, West and Central Africa. Headquartered in London, the company designed and produced its products in China using state of the art facilities. The company received numerous awards including the Ashden Awards, TechAwards and the GSMA Global Mobile Award. ToughStuff ceased operations in 2012.
ToughStuff aimed to:
- Alleviate poverty
- Eliminate the environmental damage from burning kerosene and discarding batteries
- Enhance health, education and living standards
- Increase micro enterprise employment
The company reached ~3 million people with the benefits of clean energy. Check out what ToughStuff did on YouTube.